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2750
natural-actives

Naturally strong hair


Fibroforce is a new cosmetic active, specially developed to strengthen chemically treated hair or originally fragile
that need special care.
Its proteic structure based on fibroin adheres to the hair fiber, providing increased strength and immediate
recovery in the hair mechanical properties.

454
natural-actives

Coffee Oil, cold pressing extracted.


Coffee Oil extracted from Coffea arabica green coffee beans, specially obtained through a very careful cold pressing technique. Melscreen coffee helps skin hydration improvement through the repair of the water channels expression in the epidermis.

1973
natural-actives

Activator of biological moisturization


AcquaBio is a vegetable active rich in arabinogalactans, polysaccharides that promote biological skin
moisturization by an intelligent mechanism of water distribution and maintenance.
AcquaBio acts in the main causes of skin dryness, restoring skin barrier by stimulating cellular envelope
proteins, involucrin and filaggrin. By stimulating aquaporins-3, AcquaBio assures water balance in epidermis
and increases production of collagen and elastin, contributing to skin youngness.

 

1897
peptides

Correttore di macchie efficace, sicuro e stabile


Grazie all’inibizione su più livelli del meccanismo di pigmentazione cutaneo ed ad una spiccata permeabilità, Genowhite riduce in breve tempo macchie cutanee e fornisce una pelle più chiara e luminosa.

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1902
vitamins

As Potent as vitamic C with better stability


Vitamin C Powerful Anti-Oxidant for Multiple Skincare Benefits:
– Reduces redness and sunburn if applied before (or after) sun exposure
– Neutralizes free radical damage
– Helps moisturize and increase skin hydration
– Stimulates collagen production
– Prevents premature skin aging
– Protects against damaging UVA and UVB rays
– Reverses the appearance of photoaging
– Decreases fine lines and wrinkles
– Brightens the skin for more even tone
– Fades brown spots

2106
natural-oils

Filming resin


Strong filming and moisturizing properties for skin care and hair care applications. HTRE (Ex Protium Resin) shows moisturizing and soothing activities. Used extensively in the hair treatment to counteract the formation of split ends and give a soft touch and a shiny appearance.

Very effective use in nail care.

2100
vegetal-butters

Butter with moisturizing and emollient action


Naturally rich in antioxidants, this butter offers a moisturizing and emollient action to both the skin and the hair. Thanks to its low melting temperature it is an excellent fluxing agent for all lip-care applications.

844
biotech-actives wi_biotechnology-active-ingredients

Keratinocyte Growth Factor


Reduce and prevent lines and wrinkles by actively generating new skin cells. Refine texture glides effectively and light up skin. Delivery of KGF to the base of the follicleswhich helps strenghten hair while stimulating hair shaft.

2062
natural-oils

Moisturizing and emollient action


From the prized virtues of the treasures of the African desert, date oil is born, rich in nourishing and revitalizing active ingredients for the sake of a toned, hydrated and protected skin and at the same time, for the vitality of a brilliant hair.
1933
synthesis-actives wi_synthesis-actives-en

Prolonged warming sensation without irritation


HotFlux induces a pleasant and prolonged sensation of heat applicable even to the most sensitive areas. Acts on vanilloid receptors giving a feeling of moderate and lasting warmth. HotFlux is characterized by a low irritation profile compared to the most common heating active ingredients.

By regulating the expression of growth factors IGF1, VEGF and bFGF, HotFlux is also indicated to prevent hair loss.

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